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What Are The Green Guides?
They are a resource to help businesses avoid making deceptive environmental claims. The Guides were originally created in 1992 by the Federal Trade Commission (FTC), an agency empowered by federal law to prohibit unfair or deceptive acts in business. They are to assist businesses in making lawful environmental marketing claims and the public in understanding and appreciating these statements. The FTC can bring an enforcement action if they see an environmental claim that is inconsistent with the Guides, unfair and deceptive.
Visit our Green Guides tab to learn more!
PoliticallyInFashion has partnered with fashion brand, Amendi to spearhead this initiative. Read more about them here and join us!
https://www.amendi.com/the-green-guides-greenwashing-a-call-to-action/
The Federal Trade Commission (FTC) has announced the 1st step to initiate a review of the Green Guides.
On December 14, the FTC will vote on whether to publish a Federal Register notice commencing a regulatory review of the Guides. This will be webcast. Check back here and on Instrgram for information on developments and how you can get involved.